Nzime

Nike’s Nike+ running analytics product gives them invaluable feedback and the customer is paying to give it to them!
Over 1.2 million runners use the data logging system to upload their running data to the Nike site which returns stats on their daily run, but also gives Nike the opportunity of analysing runners trends such as the average duration of a run worldwide (35 minutes) and the favourite ‘Power Song’ the runners use (Pump It by the Black Eyed Peas!).

From the mass of data that Nike is collating, they are able to put this back into product development and promotion.
Just another cool way of using analytics and website data to gain an understanding of your target market!

Wired have just posted a great article on this – check it out here.

We’ve recently launched a new site for Steeldecking UK, for everything steel deck check it www.steeldeckinguk.com

Today see’s the launch of the first of the Planet Knox web sites. Nzime have been creating various brand and retail sites for Knox who specialise in body armour for action sports, check them out.. www.planet-knox.com & www.knox-armour.co.uk. More to come soon….

Our friends at Purple Circle popped round for a chat/a picnic lunch even if the weather has turned rubbish today. Was nice to meet the team and discuss prospects over an egg and cress sandwich.

Anyone with a mobile and a qr/barcode reader app have a go.
Use your phone camera to get the message.

We’ve just finished shooting the latest gloves from Knox, I think hand modelling is where I draw the line…

Spotted this BA-K-47 recently on www.thisisfreakinridiculous.com. We’re loving the attention to detail on this guys pork-based weapon!
For more bacon-based fun also checkout www.bacolicio.us.

Got to get the kids/me one of these. Looks like they could be reasonably cheap too, rumoured to be around $19 – $60 at launch.