Since we launched our Facebook App with Rare, we’ve been looking into other ways websites can work with Facebook and how we can put these ideas into practice. We were really pleased to read today that ASOS will be launching a fully transactional shop that will allow users to buy clothes within Facebook.
Facebook has seen incredible growth over the last five years, revolutionising not only how we use the Internet, but also how we socialise and stay in touch. It makes perfect sense for a company as large as ASOS to lead the way into a new era for Facebook by setting up a shop front within their interface.
The ecommerce director for ASOS said that the company doesn’t have targets as such but “in theory fewer clicks and barriers to purchase should mean greater conversions. We’ll have to see if it does lead to increased sales.”
Tipped to hit the social network at the end of January, the Facebook app will also have increased social media sharing functionality such as ‘like’ buttons and comments, all of which I would expect to show up in your feed.
After the storm that surrounded Facebook adverts where users had to opt out of being seen to be endorsing products or companies through their new ad structure, I am sure that ASOS thought carefully about how Facebook users want to be seen when interacting with a brand.
What I will say is that with Facebook’s growth looking to continue well into 2011 and beyond, you need to consider that your company’s Facebook presence could impact on SEO in the future. Online marketers across the world have wondered if ‘likes’ could count as back links to your website and if the interactions between companies and Facebook users could somehow be incorporated into Google’s algorithm.
Of course, this is all speculation right now and even if Facebook isn’t considered in future SEO strategies, it isn’t wise to ignore Facebook as it can form a valuable aspect of public relations and show off exactly what you’re about.
If your company is lacking a social media strategy then contact us for a chat and I’ll get the kettle on.