I am under strict instructions not to reveal too much as this project is currently secret…  but there is certainly a buzz in the Nzime office. We have been asked to develop a Facebook application. We’re absolutely thrilled to be asked and we’re already beavering away to make this app as great as it deserves to be.

Brands are always trying to find new ways to interact with their customers and enhancing user experience by incorporating tools into social media platforms is a way for brands to make their products far more accessible and exciting.

Well, at least now we’ll have an excuse to be on Facebook all day now. No, I really am doing research…

Don't just choose your keywords from random

If somebody isn’t looking to spend in excess of £30,000 on a beautiful, handmade gun that would make the gods weep at the sight of its loveliness, that visitor is going to bounce and make your stats looks bad. Remember, we are looking to be true to ourselves, not draw in traffic regardless of how irrelevant the site is to what the visitor may have actually been looking for. I have always been of the opinion that SEO is about attracting the right people to your site and being useful to thos people. It is not about attracting any old website through any means possible and trying to flog them something that they never wanted in the first place. Are you listening Acai Berry affiliates?!

Here are my tips for good keyword research:

- Use a good keyword tool like wordtracker. Not only does it tell you how many searches there are for your chosen key terms but these tolls suggest keywords as well.

- If you choose to use Google’s free external keyword tool, take the numbers with a pinch of salt. Even if you do hit page one position one for your term which apparently has 18,000 searches a month, don’t use that figure to make projections traffic. Even if say 45% of people searching for your term click on your site, you may be disappointed when 8,100 people aren’t coming to your site every month through that term. I have found Google’s results to be somewhat optimistic.

- Don’t pick the keyword with the highest number of searches to begin with. I usually go after smaller keywords first as they are easier to rank for and then when a site is ranking well for these terms I move on to the big hitters. This is so I can get traffic in quickly and this then gives me the time I need to put the work in to ranking for the more competative keywords without the site’s traffic suffering in the mean time.

- Never base your research on broad terms unless you are looking for keyword ideas. Broad search looks for your keywords in any order that are in close proximity. So if you search for jelly babies, you’re possibly including searches for the words ‘jelly’ and ‘babies’ that have no relevance to each other. #fail. “phrase” search shows how many people are searching for a term within a phrase, so they may be asking the search engine a question e.g. ‘why do I need jelly babies to function?’ [exact] searches show you roughly how many people looked for results for the term jelly babies on its own. Believe me, the numbers between the broad and exact searches are huge.

Ok, these tips should be enough to be getting on with. My most important tip is just not to get wrapped up in numbers. Your website will never convert if visitors feel they have been deceived into clicking on your link.

After months and months of super hard graft the Rare Ltd brand spanking new website is live. The whole team has really pulled together on this one with some serious time and dedicated hours being put in to make this happen. It’s a huge huge HUGE project for us and we are incredibly proud of the end product. Check it out.

So, as we initially mentioned a short while back we have been working with Rare on a very very VERY exciting project, as far as dream project’s go this is right up there (especially for the gamers in the studio). The teaser is up and there has been lot’s of hype and some very interesting theories as to what the countdown reveals. The guardian was one of many site’s to feature the teaser. Everyone will have to wait  and watch this space to see what the light is at the end of the teasing tunnel!

Check back soon to the blog to find out developments.

We shot, directed and produced the Hand Armour promo for the Handroid glove the new Knox Hand Armour pinnacle glove in their range. Shot at bruntingthorpe air strip the concept was to create an aspirational video with a real pull on the consumer to need a pair. As previously mentioned on the blog you can check out the, now live, Hand Armour site at www.knox-lab.com

Nzime recently designed and developed the new site Knox-Lab.com, a site devoted to launching new products for Knox and providing a behind-the-scenes look at the development and technology that goes into their ranges of back protectors, base layers and now their new Hand armour range of gloves featuring the Handroid, Biomech, Recon and Zero products which cater for motorcyclists looking for an all weather glove like the Zero through to the race bred Handroid featuring the latest in high impact protection systems.

All the gloves feature the Boa fastening system developed originally for shoes and ski boots and using aircraft grade steel cable enclosed in a smooth low friction polymer to ensure quick and easy fastening of the gloves. We think it’s much cooler than the traditional Velcro fastening!

We developed the site to include a new ‘Glove Experience‘ to allow users to select the glove of their choice and by clicking and dragging a horizontal slider to operate the gloves and show the flexibility and features available.

Check out the new Knox Lab site here »

We have just shot the first batch of bakingmad.com ‘how to’ videos. If you’re not sure how to prove your dough, knead or indeed rub in, then check back soon as the videos are set to go live within the next two weeks.

We have just launched the new Tank PR website. Like to punch above your weight?

Often the measurability of certain online activities are only monitored on the day or week of implementation. However, www.bakingmad.com rely on a high volume of regular ever building traffic and recently with strong email broadcasts, great competitions, offers, Forum management, Tweets and ever improving natural SEO we have upped the daily average by around 40%. For www.bakingmad.com it’s about implementing activities which although generate high traffic peaks it also retains them going forward.