It’s no secret that most of us at Nzime have an unhealthy obsession with motorbikes. Frequently writing off Sundays to get our fix of British Superbikes, World Superbikes, MotoGP and for the more extreme of us, actually getting out on the track for some petrol/adrenalin fueled highs.

On Friday afternoon some of us snuck off a few minutes early to catch the Redbull X-Fighter Jams Tour in the Nottingham Market Square.We were treated to frenzy of whips and backflips by some of the competitors for this years Red Bull X-Fighters. Not wanting to miss an opportunity the camera phones came straight out to share the experience.

The latest addition to the reception is now in place. Nothing like a serif typeface to welcome you into the studio.

We have just launched the new Tank PR website. Like to punch above your weight?

We would like to welcome the latest addition to the studio… Coco. He loves anything he can chew, long walks on the beach and never turns down an edible treat.

Server booted up, Email backlog cleared, heating on max. Yes we are back in full swing after the festive season, carrying a few more lb and the occasional sniffle.

After much gorging on mince pies, turkey and alcoholic beverages all of us in the studio are starting the ritual detox. That will last until the Friday greasy breakfast run.

The past few days we have battled through harsh weather conditions (a breath taking 0.5in of snow) that has brought much of Nottingham to a stand still.

Happy New Year
Everyone @ Nzime

It’s that time of year again and the artists are battling it out for the inevitable x-factor win of the number 1 spot for Christmas. This year however social media is throwing its weight in to rebel against the machine that is Syco and X-Factor.

With months of free publicity for the single and using the reality TV platform to get millions of viewers emotionally attached to the artists X-Factor has dominated the number 1 position in the charts for all but 1 series of the program.

This year however this may change. A Facebook group has been started and has so far got over 710,000 members pledging to buy Rage Against the Machine – Killing in the name. The group has generated a lot of attention from the media and the frequency of Rage Against the Machine being played on national/local radio has greatly increased. More importantly bookies odds have been slashed with Killing in the Name now around 4 to 1 odds however X Factor is still the favorite to win.

Whether Rage Against the Machine gets to Christmas number 1, this is a great demonstration of the power of social media within the digital age. Using a networking platform such as Facebook to return a 1992 track to the charts is something record labels would struggle to achieve with the greatest of advertising budgets.

Do I think we will be hearing Killing in the Name on the number 1 slot this year? I doubt it, due to the months of promotion X factor has received and the millions it has made with involving the public in the voting process. But it will be a success story of the strength of Social Media platforms and how people can pull together to make a change whether in a commercial aspect or a political movement.

The Group: http://bit.ly/inthename