Nzime

Getting to know our clients product is 90% of the job, or in this case 4.8%ABV.

Results as follows:

First: Ferrymans’s Gold (a clear winner in the studio)
Second: Forbury Lion
Third: Hoppit

Next weeks client focus testing….Westley Richards.

This week our client Karl McKeever featured on BBC2′s ‘The Fixer’ as their retail consultant. Giving Mary Portas a run for her money Karl will be featuring in most of the episodes this series. He still refuses to wear an Nzime.com T-Shirt though.

We’ve just launched a re-brand for Leeds Road Dental Practice, more on this very soon….

Ok, maybe not so suave and super cool as the A-lister himself, although our New Man Chris would disagree. Chris joins Nzime to head up our account management team. Feel free to drop him a welcome note or an autograph request…..

To celebrate singer Example’s latest single (where he mentions Elastoplast in the lyrics) we’ve been working with Elastoplast to promote limited edition packs featuring the artist. Nzime have produced an ‘example’ page on the Elastoplast website and set up a competition to win one of the very limited edition packs.

Recent social activity on Twitter has seen the hash tag ‘examplaplast’ trending worldwide and ultimately driving traffic to the competition pages. So any fans of Example should take a peek at the Elastoplast site and enter the comp now to be in with a chance to grab one of the cool new packs!

Nike have made the ‘Air Mag’ after 22 years! Although lacking the auto-lacing system they’re still damn cool and feature on-board lights!

We have just finished the K-tech product videos which are being rolled out across all their digital channels such as Facebook, Twitter, Blog and the web site. Even non-motorcyclists will want one after watching these.

Traditionally website designers have been restricted to using a very small collection of fonts on their sites, mainly Arial, Verdana, Georgia and Times.
Although in practise these fonts render nicely across all different browsers and are perfectly readable it’s nice to occasionally drop in some cool heading fonts and incorporate some brand specific typefaces.

Where a brands corporate typeface is essential we’ve always been forced to replace the headings/navigation type etc with images but this isn’t a great solution particularly with SEO in mind.

Recently there have been some big developments in this area and Nzime are now incorporating new services provided by Typekit and Fonts.com. These create a way of including custom fonts consistently across multiple browsers through a clever mix of web standards compliant font inclusion and a little Javascript for the browsers that need help.
An ever expanding library of web optimised fonts now includes many from the leading foundries such as Adobe and Monotype, so we now have access to 100′s of faces instead of just 4.

To see some of these in action on a couple of our recent site builds check out the type on LabelApeel.co.uk,  DeTourDeFrance.fr and fineoakfurniture.com

This is just part of what Nzime are doing to keep our clients’ sites on the cutting-edge of technological developments in the industry, make their sites work harder for them and produce the results they require whilst bringing their sites in line with their printed material.

We’ll be at the Ampersand Conference in Brighton this June to talk to all the leading lights in the web typography field including the guys from Typekit and even the infamous Vincent Connare creator of Comic Sans!
Any further typographic enlightenment gleaned from this will be passed on to our lovely clients you can be sure!

Nzime are now on the Recommended Agency Register thanks to a bunch of our clients who were kind enough to sing our praises. Big thanks everyone, it means a lot.

Part of how we keep up to date on the latest emerging trends and services in the industry, I took a trip to the capital to check out the ‘Technology for Marketing and Advertising’ event.
Lots of useful info from keynotes by Facebook and Ebay who showcased some of their new tools available to advertisers to further enhance the social sharing and targeted advertising their platforms can provide.

New digital publishing tools from Adobe, Quark and Yudu looked impressive, particularly Yudu’s system for publishing enhanced magazine content to iPad allowing designers to output magazine’s, brochures and catalogues with in-app purchases for subscriptions if required.

After lots of note-taking and chocolate muffins I headed back to Notts (via the Covent Garden Apple Store hoping to check out more info on the new iPad 2!).