We couldn’t resist registering nzi.me as a url shortening domain. With the BBC, Twitter, Facebook already taking advantage of custom short urls it seemed a shame to let such a perfectly branded name go to waste.
It was simple to setup with bit.ly providing a pro service that lets you link your own short domain. Now we can track the response to any url’s we post with the added bonus of the nzi.me brand.
I’m going to start with some large numbers. The current global population is around 6.7 billion, smartphone usage in 2010 was calculated at 526 million. This works out at around 8% of the worlds population are using smartphones all with potential access to the mobile web.
Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
In 2010 Google was serving up to 200 million YouTube videos a day to mobile devices. Traffic on the AT&T (US) network has grown 3000% between 2009 and 2010 (yes 3000%) with similar trends throughout Europe’s networks. The figures are astonishing but what isn’t, is the slow uptake of the mobile web market by businesses.
Source: http://ie6countdown.com/
Internet Explorer 6 currently has a market share of 3.3% in the UK whilst iOS is responsible for 5.5% of the UK’s web traffic that isn’t even taking into account Android, Blackberry and Windows Mobile. More resources are pumped into making things work for the 3.3% of users using a 10 year old browser than the 8% of people using smartphones. If you look at the behavior of the different user groups of IE6 users and smartphone users, which are most likely to use the internet as a primary source of information and purchase?
As a business this market has huge potential, especially with the growth seen over the past 3 years. Providing a dedicated mobile experience greatly increases the user experience and potential for users and this can only aid in sales and interest.
To finish on, Amazon announced last year that it topped $1 billion in sales from users on mobile devices with it’s mobile site playing a huge part in this. More businesses need to follow in Amazons footsteps and embrace the mobile market.
Each year, after all the hard work, we like to have a good old knees up and a bit of friendly(ish) competition. This year we decided a spot of winter Go-Karting would be a suitable platform for us to pitch our competitive natures against each other. Some of us were worried that adverse weather conditions would threaten the event as heavy snow started to fall over Nottingham. But a bit of snow, freezing conditions and black ice wasn’t going to stop us. We equipped ourselves with multiple pairs of gloves, waterproof race suits and the courage of fools to see who is the true driving champion/s.
After a 1 hour endurance race in sub freezing temperatures and an track that would rival the Nottingham Ice Arena the results were as follows:
After defrosting and cleaning ourselves up we headed off to the Curry Lounge for lavish food and a few drinks:
The secret’s finally out! Over the past year we have been working with Rare and Microsoft Games Studios (MSG) on building Rare.co.uk and now the official Facebook application to support the Xbox Kinect launch title Kinect Sports.
The press release went out just moments ago and we couldn’t be happier with what we have all achieved working alongside everyone at Rare and MSG. Rare have done an amazing job building a fantastically enjoyable game, leaving some of us in the studio resorting to deep heat after getting a little too competitive playing Kinect Sports yesterday (UK launch day).
The Facebook application allows anyone with Kinect Sports to join international leagues to put their skills up against the rest of the world, create and join custom leagues with friends and view their Kinect Sports videos which can be uploaded via Kinect Share.
Just our long jump skills to work on now….
Press release: http://rare.co.uk/news/introducing-kinect-sports-facebook-app
Yesterday Knox announced their latest innovation Kinesis at Intermot Cologne. Motorcycle News has already named the announcement product of the week (View the MCN article).
Check out the new Knox Original Equipment site on the Knox Lab.
It’s no secret that most of us at Nzime have an unhealthy obsession with motorbikes. Frequently writing off Sundays to get our fix of British Superbikes, World Superbikes, MotoGP and for the more extreme of us, actually getting out on the track for some petrol/adrenalin fueled highs.
On Friday afternoon some of us snuck off a few minutes early to catch the Redbull X-Fighter Jams Tour in the Nottingham Market Square.We were treated to frenzy of whips and backflips by some of the competitors for this years Red Bull X-Fighters. Not wanting to miss an opportunity the camera phones came straight out to share the experience.
We have just got issue 200 of .NET mag through the door and love the 3D web feature. Me and Darren have been taking some time checking out YouTubes 3D Channel
The latest addition to the reception is now in place. Nothing like a serif typeface to welcome you into the studio.
We have just launched the new Tank PR website. Like to punch above your weight?
Everyone in the studio has been clocking up the hours on the latest addition to the Nzime portfolio. Safe Shade offer Weatherproof Shade Solutions protecting from UV Rays and rain. Check out some of the awesome work in their gallery.
Nzime Blog.html
07/02/12 12:01:05
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