Nzime

We are very lucky.
As a creative agency we aspire to work with like-minded and lovely brands, Westley Richards is another one of those brands that we have been fortunate enough to end up working along side. We’re currently building their brand site, used gun site and their rather stunning online store.

Some very interesting and exciting things on the horizon for Elastoplast this year. Nzime will again be working alongside the lovely team over in Birmingham to create something a little bit special…. watch this blog…

Beautifully hand crafted oak furniture by Nigel Griffiths, who as well as being a very gifted carpenter is also a lovely chap. Suppliers to Harrods and fine furniture aficionados across the country, the new branding and web site we’ve created will open up his talents to a new broader market.

After several months of ideas, photography, design, copywriting and printing the first of the Macildowie print hits the doorstep. The print is the first time the ‘Recruiting from a different angle’ has been used in it’s entirety and is now set to roll out across all activities.

After spending a day running around Nottingham, Leicester and Derby deciding on the best locations for our shots we narrowed it down to a couple in each location.

We then had a long day in the studio setting up the lighting to match each location shot and shooting the models whilst attempting to hold them at a 45° angle.

Manufacturers of sticky labels for some of our favourite brands in the retail industry Label Apeel’s new website was designed with a view to creating a horizontally scrolling homepage with samples of their product whilst staying compatible with non-Flash enabled devices. Check out the full site at www.labelapeel.co.uk

Since we launched our Facebook App with Rare, we’ve been looking into other ways websites can work with Facebook and how we can put these ideas into practice. We were really pleased to read today that ASOS will be launching a fully transactional shop that will allow users to buy clothes within Facebook.

Facebook has seen incredible growth over the last five years, revolutionising not only how we use the Internet, but also how we socialise and stay in touch. It makes perfect sense for a company as large as ASOS to lead the way into a new era for Facebook by setting up a shop front within their interface.

The ecommerce director for ASOS said that the company doesn’t have targets as such but “in theory fewer clicks and barriers to purchase should mean greater conversions. We’ll have to see if it does lead to increased sales.”

Tipped to hit the social network at the end of January, the Facebook app will also have increased social media sharing functionality such as ‘like’ buttons and comments, all of which I would expect to show up in your feed.

After the storm that surrounded Facebook adverts where users had to opt out of being seen to be endorsing products or companies through their new ad structure, I am sure that ASOS thought carefully about how Facebook users want to be seen when interacting with a brand.

What I will say is that with Facebook’s growth looking to continue well into 2011 and beyond, you need to consider that your company’s Facebook presence could impact on SEO in the future. Online marketers across the world have wondered if ‘likes’ could count as back links to your website and if the interactions between companies and Facebook users could somehow be incorporated into Google’s algorithm.

Of course, this is all speculation right now and even if Facebook isn’t considered in future SEO strategies, it isn’t wise to ignore Facebook as it can form a valuable aspect of public relations and show off exactly what you’re about.

If your company is lacking a social media strategy then contact us for a chat and I’ll get the kettle on.

After our impromptu guerrilla activities last Friday we can safely say that Qr Barcodes work. In this instance it was more out of intrigue that people clicked through but it does go to show that if the brand and the positioning is right then it’s a powerful tool to take people directly to your doorstep.

As a little experiment in awareness of QR barcodes we decided to erect our own, we then track the number of links generated by the passing traffic outside the office. However, if you’ve been intrigued enough to follow the link and you just so happen to require creative marketing talent then while you’re here have a snoop around our web site.

Thanks for your contribution to our little experiment.