Nzime

It’s that time of year again and the artists are battling it out for the inevitable x-factor win of the number 1 spot for Christmas. This year however social media is throwing its weight in to rebel against the machine that is Syco and X-Factor.

With months of free publicity for the single and using the reality TV platform to get millions of viewers emotionally attached to the artists X-Factor has dominated the number 1 position in the charts for all but 1 series of the program.

This year however this may change. A Facebook group has been started and has so far got over 710,000 members pledging to buy Rage Against the Machine – Killing in the name. The group has generated a lot of attention from the media and the frequency of Rage Against the Machine being played on national/local radio has greatly increased. More importantly bookies odds have been slashed with Killing in the Name now around 4 to 1 odds however X Factor is still the favorite to win.

Whether Rage Against the Machine gets to Christmas number 1, this is a great demonstration of the power of social media within the digital age. Using a networking platform such as Facebook to return a 1992 track to the charts is something record labels would struggle to achieve with the greatest of advertising budgets.

Do I think we will be hearing Killing in the Name on the number 1 slot this year? I doubt it, due to the months of promotion X factor has received and the millions it has made with involving the public in the voting process. But it will be a success story of the strength of Social Media platforms and how people can pull together to make a change whether in a commercial aspect or a political movement.

The Group: http://bit.ly/inthename

Andrew and Anna hard at work with Andrew sporting a new hat.

After months of hard work we’ve launched www.affectionery.co.uk just in time for the Christmas rush. The build took a lot of head scratching and some seriously intensive coding to create a totally unique site. You have the ability to personalise your box of chocolates by uploading images, selecting chocolates from a menu, adding messages and even choosing the colour of the gift wrap. The chocolates are pretty special too as part of the project we obviously had to taste each and every one several times….

The tree’s in, Shane MacGowan on the radio and festive snacks. It must be nearly Christmas.

Gearchangeonline.com is LIVE! Re-branded, re-designed and built from scratch.