The BBC has just reported that Online advertising spending has finally overtaken TV advertising. The demand for trackable advertising is ever increasing in demand. We always like to monitor the response in campaigns we run, be it email marketing or search engine optimisation.
I went down to the big smoke on Friday to check out the Design Festival. As usual it was a very eclectic mix of design, which was scattered throughout London.
First off I went to the Kemistry Gallery to check out the exhibition celebrating Typographica magazine, if your not familiar it was first published in 1949 and founded by Herbert Spencer. It was a nice little collection of the journals and background of Typographica.
Then it was off to the SORT pop-up letterpress studio, these guys are fantastic. Just the two of them run their own studio and they both specialise in letterpress printing. The machinery they had was all reclaimed/sourced/bought and rebuilt with their own fair hands. I had a quick crash course in the basics, it has been something I have always had an interest in and will definitely be looking at getting myself a little Adana press. The little pop-up studio was great.
From there it was on to Brick Lane to Tent London, this was mainly a gathering of up and coming designers ranging in various disciplines, with the majority being product designers. It was worth a look about, if only for inspiration.
Then I made the trip over the Thames to the Design Museum which was celebrating its 20th birthday, a host of designers were there showing their support even Airsides Fred Deakin was on the turntables keeping everyone entertained via the silent disco. The main reason I was there was to see the great Neville Brody talk, he was inspirational (also turned up late) with his talk mainly centered around his Studios work, Research Studios and his work ethic, his style is still very unique and cutting edge.
I will definitely be making the journey same time next year, it was well worth the trip. The highlight for me being the Letterpress workshop. The only downside is how scattered the events and exhibitions are, you need a full day or two to get around what you want to see.
After it’s aquisition of DoubleClick there were various rumours on what Google would do with the popular ad serving network and today Google have announced their new display ad service that works similar to their AdWords and AdSense programs:
“We’ve been working hard to put these principles into practice, and today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.
These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.”
I designed another tee for teepay and it has just made Staff Pick of the day and is going to print over on teepay its called “single track mind” and its a type heavy tee with the type being created from mountain bike parts. The idea being instead of peeps being labelled has having a “one track mind” you have a “single track mind” playing on the idea of peeps thinking about riding single tracks.
Also 10% of my money raised from the tee is going to The British Heart Foundation, even more reason to grab yourself one. Its available in Blue or White. Chuffed its made it to print!